A cookie is a small data file (text file) that a website - when visited by a user - asks your browser to store on your device in order to remember information about you, such as your language preference or login details. These cookies are set by us and are called first-party cookies. We also use third-party cookies - meaning cookies from a domain different from the website you are visiting - for our advertising and marketing activities.
Marketing Cookies
These cookies are typically placed on Travix websites by marketing partners, advertising networks, and social media platforms. These third parties act as intermediaries to provide you with our content, such as messages, offers, social media content, and advertisements. They also collect data via our websites using cookies. The processing of this data is subject to their privacy policies.
These cookies are used to:
Connect to social media, allowing you to share content from our websites
Collect information to better tailor marketing to your interests, both within and outside our websites
Limit the number of times our advertisements are displayed
Reach visitors by providing relevant and personalized content through different types of media, such as email, social media, and banner advertisements based on your activity on our websites
Measure the effectiveness of our marketing campaigns
Awin
Awin is an affiliate network that provides a tracking and analytics platform. It enables advertising on third-party channels (such as publishers and influencers) by generating anonymous and aggregated data on campaign performance, including cases where advertising leads users to our website or results in bookings.
Facebook
This is a tracking technology provided by Facebook. It is used to measure the performance of marketing campaigns. Tracking data is shared with Facebook to enable targeting, personalized advertising, and improve campaign efficiency.
Google Ads
We use Google Ads to show you personalized advertising on Google and its advertising network. To make ads relevant, we share some of your interactions and booking information with Google Ads. This helps us optimize campaigns and improve advertising effectiveness. More information: https://business.safety.google
Google Analytics for Marketing
We display advertisements on third-party websites and applications and analyze user interactions after ad clicks. This helps us evaluate campaign success using key performance indicators and improve advertising relevance. More information: https://business.safety.google
Google Marketing Platform
We use the Google Marketing Platform to show you personalized advertisements across various digital channels. For this purpose, we share certain information when you are active on our website, such as the pages you visit. This information is later used to present relevant advertising content. We also use this platform to optimize our campaigns.
Instagram
This is a tracking technology provided by Instagram. It is used to measure campaign performance and enable targeting and personalized advertising.
Pinterest
This is a tracking technology provided by Pinterest. It collects data used to deliver advertising campaigns, measure their performance, enable targeting, provide personalized ad content, and improve campaign efficiency.
Spotify
This is a tracking technology provided by Spotify. It collects data used to deliver advertising campaigns, measure their performance, enable targeting, provide personalized ad content, and improve campaign efficiency.
Trip.com
Budgetair is part of Trip.com. In this context, Trip.com places a cookie for data collection and measurement purposes. This data is used to measure audiences and improve services. The duration of this cookie is 14 months.
YouTube
This is a tracking technology provided by YouTube. It is used to measure campaign performance, enable targeting, provide personalized advertising, and improve campaign efficiency.
Analytical Cookies
These cookies collect information about how visitors use Travix websites, including the most visited pages and the number of error messages displayed. This helps improve website performance.
Hotjar
Hotjar is a web analytics and feedback tool that collects real-time user feedback through surveys and behavior tracking.
Google Analytics
Google Analytics is a web analytics tool that measures website usage and sales data. This data is used to understand user behavior, improve services, and resolve technical issues. More information: https://business.safety.google
Clarity
Clarity is a Microsoft behavioral analytics tool that helps us understand how users interact with our website through heatmaps and session recordings. This allows us to identify usability issues and improve performance. Data retention: recordings (30 days), labeled sessions (13 months), heatmaps (13 months).
Useberry
Useberry helps us test and analyze how users interact with website prototypes and interfaces. Cookies enable anonymous session replay and store technical data necessary for usability testing. Data retention: from 3 months up to 1 year, 1 month, and 4 days.